Website Traffic & Marketing Guides

Making Money & Affiliate Marketing

Affiliate Programs! How Do I Choose?

Before you join an affiliate program ask yourself some questions.

Do some research on the programs that you intend joining. Get some answers because they will be the deciding factor of what you will be achieving later on.

Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. While there are other who gladly charge for this there is no good reason to go with one of them.

When do they issue commission checks? Every affiliate program is different. Some issue their checks once a month, quarterly, etc. Select the one that is suited to your payment preference. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

What is the hit to sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How referrals from affiliate sites are being tracked and for how long do they remain in the system? You need to be confident that the program will accurately track those people you refer from your site. This is the only way that you can get credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Will you still get credit for the sale if it is done some time down the road?

What kinds of affiliate stats are available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low hit to sales ratio.

Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your customers.

Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. Think of it like a recruitment fee.

Finally, what is the amount of commission paid? 5% - 20% is the commission paid by most programs. .01% - .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.

 

 

Content is the key to Build, Advertise and Drive Traffic to Your Online Business!