Pay Per Click (PPC) Users, Read This Before Webbing Away.
As promised at the outset, here is a simple guide for getting started with PPC advertising. You should find it to be complimentary to your overall marketing program and a good start to finding traffic while you continue to build your natural search engine placement with the methods outlined earlier.
Research Your Keywords
Don’t waste your money bidding on words or phrases that will attract the wrong audience or too broad of an audience or you will quickly go through your advertising budget with very little results.
Use programs like the one found at www.Wordtracker.com that can assist you in creating a list of keywords and phrases that will relate to your topic. You can also easily find out which words have large amounts of competition as well as the current bids for those words.
When you have made your keyword and phrases list, develop a simple ad that is both clear and descriptive. Use proven advertising copy words like “how to…”, “learn”, “save”, “free” and “easy” in your description. Create curiosity while still providing enough specific information that you will not attract under qualified traffic.
Use each keyword or phrase you are bidding on in its own description rather than giving the same ad copy to every word. Test your campaigns and keep to a budget.
Figure out how many customers you need to make a sale and based on that figure you can work out how much you are willing to spend to attract customers through pay per click advertising.
If your product sells on average for $20 and it takes 100 visitors to make a sale you can afford to spend 20 cents per visitor to make a sale. Obviously you would want to spend less in order to make a profit, so by bidding 10 cents per word or phrase you would spend $10 to make a $20 sale.
Don’t forget, pay per click is only one piece of your marketing strategy, so while you may spend more using pay per click when you first start, eventually your content and hyperlinks will attract free visitors which will offset the cost per sale ratio.
Make use of content to its fullest potential. Respect your readers and writers by presenting accurate, relevant content in a way that truly informs or entertains. Learn more about your chosen topic or share your knowledge with others by communicating with CONTENT!
- Content Is Important. Believe The Hype.
- The Title "KING" Belongs To Content.
- Content Drives Your Traffic - Part A.
- Content Drives Your Traffic - Part B.
- Content Drives Your Traffic - Part C.
- You Have a Website Now What Kind of Content Do You Need?
- Where Else Can You Use Content?
- Content is Not Extinct - Where Can You Get Content?
- Sure You Can Write Your Own Content, But Read this First.
- What NOT to Use for Content - They Do Exist.
- You Have Content Pages, Now Optimize Them.
- PPC Users, Read This Before Webbing Away.